99 Hugs Challenge + One Million Conversations Challenge

CLASS: DECO2010 designing social media

DATES: march TO june 2017

LOCATION: THE UNIVERSITY OF SYDNEy, sydney

MY ROLE: SOCIAL MEDIA STRATEGIST

MY TEAM: daniel chan, jason manon, adrian wong

MY TUTOR: craig mack

Humbled to have partnered with R U OK? alongside two classmates to help spread the word of the organisation, and raise awareness of the impact that regular conversations between family, friends and strangers can have, which can be initiated with just a simple question like 'R U OK?' The two challenges we accepted to try and complete over one week was the #99hugschallenge, which we came up with, and the #onemillionconversationschallenge - where we become the keeper of Quentin, a large interactive Question Mark ‘character' that travelled across Australia in 2017 issuing conversation challenges - with the goal of issuing one million conversation challenges (which are to be completed within 48 hours) - basically encouraging people through challenges to reach out and check in on friends, family and strangers.